4 steps to faster, better strategic planning
For 10 years, Jill struggled to make a profit. At over $8 million in sales, her specialty call center should have been providing her with annual profits of 8-12% or between $640,000 and a million dollars. Instead she paid herself a “good-enough” salary and saw profits trickle in at 1/2% — just $50,000. She didn’t own a business, she owned a job. Jill had done strategic planning of the “blue sky” variety many times. That kind of planning is worthless, says leadership expert Tom Cox.