Register-Guard: Grocery stores are beginning to cater to male shoppers as more men have been taking over the household shopping since the onset of the recession.
Register-Guard: Grocery stores are beginning to cater to male shoppers as more men have been taking over the household shopping since the onset of the recession.
“We’re seeing a lot of men who are stay-at-home dads, working from home or looking for a job,” said Phil Lempert, an industry analyst and consultant for ConAgra Foods. “That’s changed everything.”
Last year, Schnuck Markets released consumer research showing that 6 percent more men have become their household’s primary shopper compared to five years earlier. That research echoes national studies. A recent ESPN study found that 31 percent of grocery shopping is being done by men, up from about 14 percent in the 1980s.
