What women want — in a car

BY KRISTEN HALL-GEISLER | BEND CORRESPONDENT

06.05.13 Thumbnail JeepWhen it comes to cars, it’s a man’s world, and it has been for more than a century. But when it comes to household purchases, modern women hold the purse strings. Heels and Wheels, an annual women’s automotive conference held in Bend this past week, spotlights industry trends for female consumers.