Ad agency North produces new ad and social media campaign, the biggest in Columbia Sportswear history.
Ad agency North produces new ad and social media campaign, the biggest Columbia Sportswear history.
The campaign, developed by the Portland advertising agency North, will be rolled out in 63 markets across Europe, Asia, South America and North America. By global reach and by budget – more than $50 million – it is the biggest ad campaign in the company’s history, a Columbia spokesperson said. It was introduced at an event for fashion writers and others in New York City.
Read more at Oregonlive.
