Columbia Sportswear unveils NYC brand store


The company’s first branded store is in New York’s Meatpacking District.

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The company’s first branded store is in New York’s Meatpacking District.

“We are evolving our branded retail store strategy with new differentiated store formats, centered around our Performance Fishing Gear collection, the Sorel brand, as well as broader Columbia brand assortments,” Boyle said at the time. “During the fourth quarter, we’ll be opening six of these new branded stores.”

Boyle mentioned the New York store as well as plans to open two other “Columbia classic stores” in Chicago. Also, Performance Fishing Gear (PFG) stores have been opened in the Avalon Mall in Alpharetta, Ga., and at the Southlake Town Centre in Dallas.

Read more at OregonLive.com.




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