Nike opened their downtown Portland successor to NikeTown Portland today, a “brand experience” store that is part museum and part store.
Nike opened their downtown Portland successor to NikeTown Portland today, a “brand experience” store that is part museum and part store.
Nike’s direct-to-consumer business — sales in its own stores and on the web — grew 16 percent last year to $3.2 billion. That’s expected to grow to $5.5 billion by the end of fiscal year 2015 — when $30 billion total revenue is projected. The company owns about 760 stores worldwide, expects to add nearly a hundred more by the end of 2015. Several others worldwide — the company won’t say how many — sell Nike brand only but aren’t owned by Nike. Meanwhile, the company grew its Web audience from 130 million visitors in 2010 to about 180 million this year.
It’s clear upon entering Nike Portland that the store shares a “wow” factor with NikeTown’s confined spaces. The new store includes several nods toward the history of a company nearly 40 years old.
Read more at OregonLive.com.
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