Columbia Sportswear eyes growth


Columbia Sportswear president Bryan Timm aims for $3B in revenue.

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BY JACOB PALMER | DIGITAL NEWS EDITOR

Columbia Sportswear president Bryan Timm maps growth plan; aims for $3B in revenue.

From OregonLive.com:

In the past five years, Columbia has introduced products it has said reflects its commitment to innovation, including a line of Omni-Heat reflective insulation, Omni Zero cooling fabrics or outerwear that has as many technical features as those offered by top-end competitor Arcteryx or Columbia’s own subsidiary, Mountain Hardwear. But a decade ago, when Columbia hit its first $1 billion in revenue, gear critics believed the company had commoditized its product line, choosing quantity over quality through retail partnerships with big box retailers.

Timm acknowledged the criticism but said the company has evolved since then. Columbia need look no further than its sport apparel neighbor – Nike – to find an example of a company that’s able to sell lower-priced products in big box retailers and higher priced premium products elsewhere.

In 2013, Boyle earned $1,000 as part of a cost cutting measure; in 2014, he took home $2.5 million.

Portland Business Journal writes:

The Portland-based company has rebounded since [sales suffered], opening a string of new stores and refocusing on its core Columbia brand. In February it reported a record $2.1 billion in annual sales.

Boyle’s 2014 compensation reflects the company’s recent hot streak. It included more than $700,000 in salary and $1.7 million in other non-equity compensation, according to a proxy statement made public this week.

 




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