Columbia Sportswear Co. will be the clothing supplier for the U.S. Freestyle Ski Team through the 2014 Olympic Winter Games.
Columbia Sportswear Co. will be the clothing supplier for the U.S. Freestyle Ski Team through the 2014 Olympic Winter Games.
The U.S. Ski and Snowboard Association includes several disciplines besides freestyle, including downhill and ski jump – both of which require specialized winter garments. Columbia officials see a good fit with the freestyle team because its members wear garments that can be worn by a typical downhill skier, Columbia spokesman Scott Trepanier said.
“The relationship will provide Columbia with a global marketing platform for its trademarked Omni-Heat technology as well as a research and development outlet,” says a news release. “A key element for Columbia is garnering insight on its products from athletes and coaches, which will help develop and hone the winter line every season. A team of over 40 world-class U.S. Freestyle Ski Team athletes will be wearing Columbia clothing in diverse and challenging situations where clothing performance clearly impacts athletic performance.”
Read more at OregonLive.com.
Read more about Columbia’s Omni-Heat technology.
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