Tactics: How Keely York Keeps It Real
The CEO of Thesis talks about AI, authentic experience and why the digital creative agency is not abandoning DEI.
marketing
Tactics: Joyce Tsang Zooms In
In the thick of the Great Recession, Tsang left her job as an engineer to take wedding videos, beginning a journey that took her to the Super Bowl preshow and beyond.
In Conversation with Blake Thompson, Chief Innovation Officer at Springfield Creamery
The storied Willamette Valley creamery is expanding its product line this year to include kids’ products — and probiotic butter.
Charges Dropped Against Former Thesis Exec Accused of Embezzlement
Prosecutors say they’ll refile the case, which was dismissed due to a shortage of public defenders.
2024 Power Book: Advertising, Marketing & Public Relations Firms
Ranked by Oregon and Southwest Washington employees
Direction Digital
A surge in people spending more time online and a new era of social messaging by brands have reshaped the world of advertising.
Pandemic Boosts Livestream Sector
An increase in people watching content livestreamed over the internet has caught the attention of advertisers seeking new audiences.
Inside Travel Portland’s Rescue Plan
The city’s tourism agency sets out a plan to salvage the hospitality sector.
Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)
An advertising executive on her strategy for surviving the economic storm.