Increasingly, Portland-area small businesses are adding classes to their usual lineup of goods.
Increasingly, Portland-area small businesses are adding classes to their usual lineup of goods.
It’s part of the city’s culture, said Maria Raleigh, who owns Collage art supply shops in Portland. Classes at its Northeast Alberta Street store regularly sell out as more and more customers sign up, she said earlier this spring.
“There’s a big DIY movement in the Northwest,” she said. “Portland’s a very creative city.”
For business owners, the courses create an opportunity to build their customer base, bring in more revenue and boost sales of related goods. But many say the biggest incentive is a chance to share their passion with curious learners.
Read more at OregonLive.com.
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