Columbia sales reach new heights in Q3


Outdoor apparel company reports 14% increase in revenues.

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BY JACOB PALMER | DIGITAL NEWS EDITOR

Outdoor apparel company Columbia Sportswear reported a 14% increase in revenues in the third-quarter.

That brings its sales figure to $767.6 million, a record high.

Also on Thursday, the company revised upward its outlook for 2015, calling for approximately 10.5 percent sales growth and net income between $165 million and $169 million, or $2.32 to $2.37 per diluted share. That’s 20 percent to 23 percent higher than 2014 net income figures.

“During the third quarter, the Columbia, Sorel and prAna brands combined to generate 26 percent net sales growth across North America,” Columbia chief executive Tim Boyle said in a statement. “Better supply chain execution resulted in more timely delivery of wholesale customers’ Fall advance orders, which has enabled them to benefit from increased sell-through volumes thus far in the season. The Columbia brand also continued to demonstrate its resurgence in Europe-direct markets, posting mid-twenty-percent constant-currency growth in that important region during the quarter.”

Boyle’s statement also noted that the company on Oct. 9 launched its “largest integrated global marketing campaign in the Columbia brand’s history.” The initial impact of that campaign won’t be discerned until fourth quarter results are announced next year.

(SOURCE: OregonLive.com)

It’s been a strong year for the brand.

The just-completed quarter included double-digit sales increase for each of Columbia’s brands and a 25 percent sales increase in North America.

Columbia also raised its earnings outlook for the year from $2.25-$2.35 per share to $2.32-$2.37.

(SOURCE: Portland Business Journal)

 Check out Columbia’s latest advertisement that marks the return of a notable character in its marketing strategy.

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