CNET: Amazon will raise the membership price for Prime premium service from $79 to $99 per year.
CNET: Amazon will raise the membership price for Prime premium service from $79 to $99 per year.
Prime, introduced nine years ago, has become one of Amazon’s key drivers of revenue growth, with consumers increasingly willing to pay the premium for free two-day shipping, access to more than 40,000 online videos, and the ability to borrow more than 500,000 books from Kindle Owners’ Lending Library. The company has been working to make Prime even more attractive, including adding original programming in page taken from Netflix’s playbook.
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