TIME: The online-shopping giant is trying its hand at baby products available exclusively to members of its subscription service.
TIME: The online-shopping giant is trying its hand at baby products available exclusively to members of its subscription service.
The baby products are the first part of a new lineup of consumer goods that the e-commerce giant announced on Dec. 4 called Amazon Elements. Elements, Amazon says, will feature labels that say where and when they were made and where the ingredients were sourced from, among other information.
“The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions, Amazon Elements offers both,” said Sunny Jain, Amazon.com consumables vice president in a statement.
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