Amazon plans brick-and-mortar book store in Seattle

NPR: The company curates only the highest-rated books.

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NPR: The company curates only the highest-rated books.

Coming 20 years after Amazon’s website went live, the brick-and-mortar Amazon Books seeks to build on the company’s online strengths. After helping to create an age in which shoppers often check their phones for ratings or lower prices, Amazon has filled its bookstore with titles that have strong online reviews – and it says all the prices will be the same, on the web or in the store.

“These are fantastic books! Most have been rated 4 stars or above, and many are award winners,” according to a note from Amazon Books vice president Jennifer Cast announcing today’s opening.

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