GIZMODO: Amazon looks to end fake reviews pumping up a seller’s rating.
GIZMODO: Amazon looks to end fake reviews pumping up a seller’s rating.
A court filing has revealed that Amazon’s going after four separate review sale sites — buyazonreviews.com, buyamazonreviews.com, bayreviews.net and buyreviewsnow.com — claiming the sellers of misleading reviews “…threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand.”
Amazon says the drip of fake positive reviews left beneath a small number of listings, which are often populated over long periods of time so as to appear a little more organic in nature, are coming via sites that also infringe its trademarks and are domain squatting in their use of sites that mimic the Amazon brand.
