Adidas moves head of design to Portland


Adidas relocated its creative director, Paul Gaudio, from Germany to Oregon.

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Adidas relocated its creative director, Paul Gaudio, from Germany to Oregon.

The move was made to help Germany-based Adidas reconnect with U.S. consumers. Data released last week for the first time showed Adidas has fallen to No. 3 in the U.S. footwear market behind Nike and Under Armour.

Read more at Portland Business Journal