Tactics: How Keely York Keeps It Real
The CEO of Thesis talks about AI, authentic experience and why the digital creative agency is not abandoning DEI.
advertising
2024 Power Book: Advertising, Marketing & Public Relations Firms
Ranked by Oregon and Southwest Washington employees
City of Portland Waives Filming Permit Fees Through End of Year
The city’s intent is to lure more commercial and advertising shoots to the city, which some insiders say is a long time coming and could go further.
Crater Lake Spirits’ founder describes how the distillery has adapted to COVID-19 disruption
‘When we’re forced to play on a tilted playing field we end up losing,’ Alan Dietrich tells OBM, but small-batch booze sells well when distilleries get a fair shot
Oregon productions could be affected by film-crew strike
IATSE members say they want greater pay parity for crews working outside Hollywood.
Direction Digital
A surge in people spending more time online and a new era of social messaging by brands have reshaped the world of advertising.
Pandemic Boosts Livestream Sector
An increase in people watching content livestreamed over the internet has caught the attention of advertisers seeking new audiences.
Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)
An advertising executive on her strategy for surviving the economic storm.
A Mad Ad World
Marketing and advertising firms hone their brands to compete in Portland’s saturated agency market.
Storyteller-in-Chief: Embrace Being Uncomfortable
Ryan Buchanan, CEO of advertising and marketing agency Thesis, on the merits on putting yourself into uncomfortable positions in business.