Brand Sherpas

On the trail with a new generation of outdoor adventurers: An Oregon Business report on “microinfluencers,” the commercialization of the outdoors and the refashioning of outdoor brands as guardians of the natural environment.

Cyberpunk author Neal Stephenson predicted the future of retail: Less stuff, plenty of food and coding

Neal Stephenson is a prescient guy. In Snow Crash, his hugely popular novel published in 1992, the Seattle cyberfiction writer described an America of the future that excelled at four things: coding, music, movies and high-speed delivery pizza.  Twenty-five years later, Stephenson’s list is as good a summary as any of the changes roiling America’s retail landscape. … Read more

The changing face of the Marriott hotel lobby

Eveything old is new. Once a vibrant public space that welcomed all manner of people, the hotel lobby for much of the past century served as a private, single-use waiting area for guests. As hotel brands today try to win over Airbnb-obsessed millennials, the lobby is once again becoming a vibrant gathering place for patrons and … Read more