Hi-Tec goes viral on YouTube

Hi-Tec’s video of “Liquid Mountaineering” has gone viral on YouTube, with over 9 million views, making it a cost-effective advertising strategy for the company.

Mobile apps for the little people

Portland-based Night and Day Studios has in the past two years transitioned from building media installations for museums into a mobile app company. Founder Nat Sims managed to steer the company through an economic recession by shifting industry, radically restructuring, and following a fortuitous idea after reading a children’s book to his daughter.