Oregon’s sex business

Oregon’s pleasure industry is expanding by innovating and catering to alternative-market segments, including sustainably minded and female consumers.

Jewelry by design

0913 Tactics 01The success of betsy & iya, a jewelry retail and wholesale business owned by Betsy Cross and Will Cervarich, is tarnishing Portland’s laid-back reputation. After all, isn’t Portland supposed to be the place where young people go to retire? Armed with college degrees in drama, the couple could have followed the lead of hundreds of other liberal arts majors who languish on Etsy, the sales website for all things crafty.