The importance of benefits

0412_Input_Graph01Given the national discourse on the cost of health insurance, it’s not surprising that the overwhelming majority of the respondents in this issue’s Input survey said that medical benefits were the most important benefit a company could offer.

Comply and demand

0412_LaunchLaunching a company at the height of the recession requires selling a product customers deem absolutely necessary. That’s one lesson behind the success of Zapproved, a Portland start up that helps companies manage their regulatory compliance obligations. 

In the loop

0412_GamePlan_GiantLoopGiant Loop’s founders set out to make motorcycle saddlebags that are functional and rugged, that look good strapped to a motorcycle and that would find an immediate audience among motorcycle adventurers worldwide. So far, the founders are three for three.