The Red building at the sportswear brand’s North Greeley Avenue campus will get a $7.9M facelift.
Adidas plans to spend around $7.9 million to renovate the Red building at its North American headquarters at 5030 N. Greeley Ave.
The sportswear giant has submitted applications for facility permits now under review with the Portland building department.
The Portland Business Journal reported the plans this week and earlier this month chronicled the brand’s recent success in light of rival Nike’s falling fortunes. Adidas reported double-digit growth in the fourth quarter of 2024, as Beaverton-based Nike contended with layoffs and declining revenue and stock prices.
The proposed expansion features — on the ground floor — an auditorium, pantry area, a reconfigured entry area, visitor cafe and lounge, flex space, storage areas and a lactation room. The three floors above would get new work rooms, fitting rooms, storage room, a kitchenette and other amenities.
Design plans were submitted by LEVER Architecture. Based in Portland and Los Angeles, LEVER has designed a number of eco-conscious and mass-timber projects including a recent renovation of the NBCUniversal studio lot in Los Angeles, ad agency Thesis’ new Slabtown headquarters and the World Forestry Center in Portland’s Washington Park. It also designed the 2021 Adidas expansion at the Portland campus. That project added 460,000 square feet of improvements and was awarded LEED Gold certification.
The latest renovation will affect Adidas’ Red building, which houses sales operations. The campus features five color-themed buildings, each representing a color of the Olympic rings.
A spokeswoman for Adidas declined to comment on the expansion.
More than 1,600 people work out of the North Portland HQ, including the company’s new president of women’s basketball, WNBA legend Candace Parker.
Last year wasn’t all smooth sailing for Adidas, whose global operation is based in Bavaria. It suffered heavy losses stemming from its breakup with brand designer Ye (formerly known as Kanye West) and two years of associated legal battles. Adidas dropped Ye after he made antisemitic statements and was left with more than $500 million of Yeezy sneakers that it struggled to offload.
Click here to subscribe to Oregon Business.
