OREGONLIVE.COM: Kevin Plank called Adidas his company’s “dumbest competitor.”
OREGONLIVE.COM: Kevin Plank called Adidas his company’s “dumbest competitor” in reference to the German-shoemaker’s plan to spend more on signing athletes to endorsement deals.
“Spending more money is no strategy, right? And we’re not going to compete with our dumbest competitor, either,” he said. “They will chase the old model.”
He also said, “Chasing and bidding someone up is not the goal,” he said. “The race to the bottom is not the goal that we have. So we think that in order to spend our money you’ll still see us go after the right assets, the appropriate assets.”
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