Dave’s Killer Bread owes part of its success to its founder’s story of redemption.
Dave Dahl has a history of drug abuse and theft, but after turning his life around, he’s using his past as a marketing tool for Dave’s Killer Bread.
The Milwaukie-based bakery is also thriving in the “whole grain capital of the world” by keeping its products healthy and employing sustainable practices.
Dave Dahl grew up with the aroma of baking bread – his father, James, started the NatureBake brand in 1955. Soon all the Dahl children – Glenn, Linda, Al and Dave – were working in the bakery. Glenn, the oldest, purchased the bakery from his father in 1988 and in 2005, Glenn’s son, Shobi, graduated from Willamette University and came on board as co-vice president with Dave.
In 2008, the family decided it had outgrown its space in Northeast Portland, and Dahl says it was “just fate” that the bakery ended up in “the whole grain capital of the world,” across the street from the Bob’s Red Mill store on S.E. International Way in Milwaukie.
Read the full story at the Portland Tribune.
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