Dave’s Killer Bread has been sold to the owners of Wonder Bread for $275 million.
BY JACOB PALMER | DIGITAL NEWS EDITOR
Dave’s Killer Bread has been sold to the owners of Wonder Bread for $275 million.
Flower Foods Inc., of Georgia, paid cash for the Milwaukie-based organic-bread brand.
Allen L. Shiver, president and CEO of Flower Foods said in a news release: “This is a well-positioned, fast- growing company with excellent brand equity and an on-trend organic portfolio that appeals to today’s consumers.”
Dave’s is expected to continue its operations in Oregon.
“It takes a special bakery to bake the Dave’s Killer Bread way – you’ve got to have the right equipment, the right people, and the right heart,” John Tucker, CEO of Dave’s Killer Bread in April 2013.
“That’s why the partnership with Flowers Foods is such a great fit. Flowers Foods has a long history of producing whole grain breads, a deep understanding of the unique process that’s required to bake a bread like Dave’s, and full intention to maintain what makes our bread powerfully different: organic, whole grain and non-GMO ingredients and a commitment to seeing the potential in our people.”
(SOURCE: Portland Business Journal)
The brand is expected to be bolstered by Flower’s distribution systems.
Flowers Foods is the nation’s second-largest bread chain, best known for the Nature’s Own brand—America’s top-selling loaf.
(SOURCE: Willamette Week)
Dave Dahl — the company’s namesake — launched the organic brand as an offshoot of his family’s business.
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