Joe’s resurfaces online


Now-defunct Joe’s Sports, Outdoor & More returns online, but it’s not the same company.

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Joe’s Sports, Outdoor & More, the Oregon retailer that was closed earlier this year, has made a comeback online.

But it’s not the same company; it’s actually a Canadian company that bought the domain name JoesSports.com. Buying a domain name of a defunct business is an increasingly effective way for new businesses to capitalize on the marketing of the old brand.

Alberta-based UFA Co-operative Ltd. got a good deal on the domain names JoesSports.com and GIJoes.com two months ago and is earning a commission on all sales. GSI Commerce, a company that acts as a sort of online property manager for more than a dozen big-name retailers, owns the merchandise and fulfills orders — as it did for the old Joe’s.

Such retail hauntings are becoming rather commonplace.

Read the full story at OregonLive.com.

{biztweet}Joe’s Sports UFA{/biztweet}




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