Adidas outfits both championship teams in the NCAA men’s basketball tournament.
Adidas outfits both championship teams in the NCAA men’s basketball tournament.
That kind of exposure is equivalent to $22.4 million in ad spending, said Eric Smallwood, senior vice president of Front Row Marketing Services in Indianapolis.
Smallwood said the estimate is based on the likely number of times a brand’s logo was shown during Monday night’s broadcast, the duration of air time and the roughly $1.5 million cost of a 30-second commercial.
Read more at OregonLive.com.
{biztweet}adidas ncaa{/biztweet}
