Adidas’ North American headquarters is buzzing with excitement for next summer’s World Cup in Brazil.
Adidas’ North American headquarters is buzzing with excitement for next summer’s World Cup in Brazil.
Adidas is on an all-out marketing blitz with the crowning jewel – the World Cup match ball – to be unveiled on Tuesday in Rio de Janeiro. An official sponsor of the World Cup and partner with soccer’s international governing body, the company has designed the ball for each one of the tournaments since 1970.
Adidas trails behind global leader Nike in overall sales of shoes and athletic apparel. However, Adidas has traditionally led when it comes to the soccer market and this year is expected to have record sales of about $2.1 billion. The company estimates that number will jump to $2.8 billion next year.
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