OMFG makes Portland look cool


The three designers behind the Official Manufacturing Company, or OMFG, are responsible for the branding of Portland’s hottest businesses.

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The three designers behind the Official Manufacturing Company, or OMFG, are responsible for the branding of Portland’s hottest businesses.

Jeremy Pelley, Fritz Mesenbrink and Mathew Foster make up the branding super group that has worked on places such as Olympic Provisions and Spirit of 77.

Certainly, they don’t come across as your average ad men. Their jeans are indie designer rather than thrift store, but they’re clearly not afraid to get a bit of paint on them. There’s no talk of “target demographics” or “buzz,” and the concept of “viral videos” is met with sneers. Drawing inspiration from Pelley’s eclectic work at the Ace, they refer to themselves as “thingmakers” rather than “designers.”

More recently, the company has run campaigns for Google and Nike and was part of “those” Portland Timbers billboards. It’s now fielding offers from companies in L.A. and New York, who want to buy a piece of Portland style for themselves. (A resort in Venice Beach wanted a “Portland” restaurant. The trio said no.)

Read more at Willamette Week.

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