The Beaverton-based leader in sportswear brought science fiction to life with its new shoe modeled after Marty McFly’s self-tying sneakers in Back to the Future II, available in June.
Nike has just debuted the HyperAdapt 1.0, a shoe that uses new “adaptive lacing” technology that reacts to small movements in the wearer’s heel to adjust the tightness of the shoe’s lacing at will, at the Nike Innovation 2016 conference in New York City. Basically, Nike made something that sounds a lot like shoes that tie themselves.
According to Nike, adaptive lacing technology “challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.” With a development team lead by Nike Senior Innovator Tiffany Beers and legendary footwear designer/creative genius Tinker Hatfield, adaptive lacing technology allows athletes to adjust lace tightness on the fly to reduce error from undue pressure or lace slippage. The adaptive lacing project has been in development since at least 2013, with the technology having quietly debuted last October in the Nike Mag: the real life version of the shoe featured in Back to the Future.
(READ MORE: Willamette Week)
Nike also announced a redesign of the Nike+ app, the new Nike Air VaporMax sole and other shoes and lines, according to the Willamette Week.
In related news, England just revealed its new Nike kit design for Euro 2016.
England’s unusual new home kit consists of white shirt and shorts with blue trim, grey-blue sleeves and shoulders, and striking red socks. The red away kit carries the same design but with blue socks, and dark red sleeves and shoulders.
The FA said the red away shirt commemorates the 50th anniversary of England’s 1966 World Cup success at Wembley.
(READ MORE: The Guardian)
