Web video startup hires former Urban Airship marketing chief

Startup Vadio appoints Brent Higgelke as vice president of marketing.

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Vadio’s technology embeds music videos and other online video onto websites to attract new viewers and video advertisers. The company raised $7.5 million in venture capital last spring.

Hieggelke was chief executive of online vacation rental marketer Second Porch, which sold in 2011, then chief marketing officer at Portland mobile marketer Urban Airship. He left in December after four years with that company. Initially, he’d planned to start another business himself, but Hieggelke said Vadio won him over with a compelling plan for capitalizing on online video.

Portland startups once struggled to attract leaders with a track record of growing technology businesses, but a class of startups that emerged during the Great Recession have populated the city with some veteran tech leadership.

(READ MORE: OregonLive)