Power Profile: Phil Reilly

President of CMD.

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President of CMD

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Who we are

CMD takes a synergistic approach to tackling the toughest marketing challenges by using the right blend of solutions — including digital, advertising, design, social media, PR, promotions, film and video, and more. It’s our goal to have an arsenal of specialized services under one roof. We work with some of the world’s leading global technology brands, such as Microsoft and HP, in addition to regional clients we hold dear, including Banner Bank, Expedia, NW Natural, JELD-WEN, Iberdrola Renewables and Timber Products.

Business role model

I really admire Jack Welch, the visionary CEO of GE. He introduced strategic management to GE and as a result took the company to unbelievable heights. He also wrote about the concept of “winning,” which is meaningful to me on multiple levels — in business and also in life, as I am a two-time Olympic team member in the sport of fencing.

What I’m reading

Change Management from the Harvard Business Review

Family time

Beach time with my kids and grandchildren

Where I would like to see our company in five years

CMD is growing into a market position that is more consultative, less production-based, and that has an international footprint. We are using data analysis and metrics to help our clients become even more successful.

What excites me about coming to work every day

Every day is different, filled with new challenges and opportunities. Even after many years in the agency world, these daily challenges energize me.

What I’m watching

College football, waiting for the next season of House of Cards.

Latest download

American Sniper. It’s an amazing war story from director Clint Eastwood. I’m a big fan.

When I’m not working

Working out at my fencing club, the Oregon Fencing Alliance. I’m the president there too! We train kids, beginners and fencers of all ages. Many students have gone on to achieve college scholarships in the sport.

Favorite song

“Cat’s in the Cradle,” Harry Chapin

Advice for young people entering the industry

Manage and invest in your career. Don’t depend on your employer to do everything for you.