New Seasons expanding with 2nd, 3rd California stores

Portland-based grocer opening two more stores in the Bay Area.

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Portland-based grocer New Seasons opening two more stores in the Bay Area.

Joining its San Jose outpost will be one in Sunnyvale and one in Emeryville.

Jerry Chevassus, New Seasons’ head of store development, said he aims to open one or two stores each year in each of the grocer’s markets: Puget Sound, Portland and the Bay Area.

Despite its aggressive growth plan, New Seasons is cautious of stretching itself too thin, Chevassus said.

“It’s a step up,” he said of the plan. “But we’re prepared for it. We’re being very thoughtful about it.”We’re not just out there building stores and gobbling up real estate.”


New Seasons has 15 stores in Oregon and another in Vancouver.

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