ASSOCIATED PRESS: 40 percent of young people choose to pay for information.
ASSOCIATED PRESS: 40 percent of young people choose to pay for information.
A recent poll shows that 40 percent of U.S. adults ages 18-34 pay for at least some of the news they read, whether it’s a print newspaper, a digital news app or an email newsletter. Another 13 percent don’t pay themselves but rely on someone else’s subscription, according to the survey by Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. Older millennials are more likely than younger ones to personally pay for news.
“Forty percent is a strong number but that means the majority are not willing to pay,” said Keith Herndon, a visiting professor of journalism at the University of Georgia and former journalist. “We have to think of ways of making the content compelling enough that someone would be willing to pay for it.”
