BLOOMBERG: Bank of America Merrill Lynch has released a how-to guide on courting millennials.
BLOOMBERG: Bank of America Merrill Lynch has released a how-to guide on courting millennials.
The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.
Here are some of the findings from the whopping 241-page note.
- Millennials are the biggest generation in U.S. history.
- More of them are single.
- And they are willing to date online.
- Being a good parent is a top priority.
- They are also the most educated generation.
- Ambition is a top characteristic.
- Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
- Much of the delay is attributed to student loan debt.
- They are shifting away from beer and moving towards liquor.
- They shop online and on their mobile devices.
- To no surprise, they spend a fair amount of time online, especially via their mobile devices.
- They are far more invested in cash.
- Health and wellness are big priorities.
