The streak of Oregon company sales isn’t over


Rentrak merges with comScore, two companies that were worth a combined $2.3 billion.

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BY JACOB PALMER | DIGITAL NEWS EDITOR

Rentrak merges with comScore, two companies that were worth a combined $2.3 billion.

The former competitors measure viewer activity to guide price-setting for advertisers.

“Both companies have been innovators in content and consumer measurement, advanced demographics and analytics, providing the industry with world-class digital, TV and movie consumption information,” said Bill Livek, Rentrak’s CEO and vice chairman, in a news release. “This merger will accelerate the pace of that innovation, and offer an improved solution for cross-platform measurement, not available anywhere else.”

Tuesday’s deal gives comScore’s shareholders two-thirds of the combined company, which will take comScore’s name, retain that company’s headquarters in Virginia and put comScore CEO Serge Matta in charge. Livek becomes the company’s president.

The deal positions the combined company to compete with Nielsen, which dominates the market for TV ratings but has struggled to keep up with the shift to online viewership.

Rentrak’s sale is the latest in a rapid series of deals for many of Oregon’s best-known companies that began in July, fueled partly by low interest rates and large corporate cash balances.

(SOURCE: OregonLive.com)

“The merger of comScore and Rentrak represents an exciting milestone for our combined clients, uniquely skilled employees and shareholders,” comScore CEO Serge Matta said in anews release. “Together we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices.”

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