Bend software company lands $76M

G5 closes most-lucrative investment round in the state so far this year.

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Bend-based software company G5 closed this year’s most-lucrative investment round in the state.

It announced it secured $76 million to improve its marketing cloud.

For [president and CEO Dan] Hobin and G5, the investment represents an opportunity to continue the rapid growth of the company. Hobin moved to Bend from the San Francisco Bay Area 13 years ago and began G5 in 2005 with co-founder Greg Meier. At the time, the duo were the only two employees at the company, which focuses on digital marketing software for owners and operators of various real estate properties, including multifamily housing, self-storage, senior living and student housing.

Today, the company numbers 175 employees, all of whom work in Bend other than a handful of sales employees and a few remote software developers. It ranks among EDCO’s top 30 employers in Bend.

(SOURCE: Bend Bulletin)

Peak Equity Partners led the round and will assume a majority stake in the company.

The G5 platform has provided search engine optimization, search engine marketing, social media and lead tracking to help clients convert prospects. The latest platform version adds mobile capabilities.

The company will also add services such as applications for property, credit screening, lease signing and other functions on mobile.

(SOURCE: Portland Business Journal)

Peak co-founder and managing director Greg Case said in a written statement: “Today, traditional marketing has been completely disrupted due to our increasingly mobile and social world, and G5 has responded by delivering digital marketing solutions that enable property management sector to capitalize on the opportunity that this disruption represents.”


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