Corner Office: Pam Edstrom

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.

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Pam Edstrom 
Agency partner, co-founder 
Waggener Edstrom

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Advice for young people

Find your passion. Work with great people. Use your creativity.

What I’m reading
World Order by Henry Kissinger, a look at the global environment, how it has changed in the last 500 years and the implications for the world today. Walter Isaacson’s The Innovators, the history of the digital revolution, starting with Ada Lovelace to today’s entrepreneurs.

Where would you like to see the company in five years?
The top of the list of Fortune’s Best Companies to Work For.

Latest download
WE Infinity, Waggener Edstrom’s data mining and analytics platform. WE Infinity helps communications professionals understand, evaluate and improve the impact of their activities and campaigns both in near real time and over time.

What I’m watching
Silver Linings Playbook and Frozen. Silver Linings is a great example of excellent acting and making the story both human and understandable. It mixes humor and sadness. What I love about Frozen is to watch the 4-, 5-, 6- and 7-year-old kids come out of the movie singing with such joy.

Business role model
Jim Collins, author of Good to Great and other business books. Collins does a wonderful job turning theory into practical examples. All leaders are challenged to have the right people on the team. Someone once asked Collins, “How do you know the person is the right fit?” His answer was, “When you look at the individuals whom you have assembled on the team, ask yourself: Would you hire them today? There usually is a clear answer.”

What motivates you to come to work every day?
The outstandingly great people I work with



Our ranking of Oregon’s top advertising, marketing and PR firms ranked by number of Oregon and SW Washington employees

1 Wieden+Kennedy 224 N.W. 13th Ave.
Portland 97209 503.937.7000
Dan Wieden, Dave Luhr 550

Full-service, creatively-led communications company
2 Waggener Edstrom Worldwide Three Centerpointe Dr., Ste.300
Lake Oswego 97035 503.443.7000
Melissa Waggener Zorkin, Pam Edstrom 228 17 
Brand strategy and marketing, healthcare, public affairs, technology and social innovation
3 CMD 1631 N.W. Thurman St.
Portland 97209 503.223.6794
Phil Reilly, Dan Hergert, Mike Cobb 1664
Integrated marketing, digital, PR, media, events, video promotions, strategy, design

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