Budweiser ‘removing No from your vocabulary’ label falls flat


OREGONLIVE.COM: Consumers rebuked the label with a troublesome saying.

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OREGONLIVE.COM: Consumers rebuked the label with a troublesome saying.

A new label on some bottles of Bud Light, one of the brands owned by the beer giant Anheuser-Busch InBev, is falling flat among women, a demographic group the industry has been desperately courting in hopes of jump-starting flagging beer sales. In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.” Protests quickly erupted in social media, criticizing what was perceived as perhaps not the best marketing language in the midst of public outcry over date rape on college campuses.

“As a woman, as a mother of a girl and a boy, I find this message very disturbing and dangerous,” someone using the name Danielle Sawada posted on Bud Light’s Facebook page. “I have been a Bud Light drinker for quite a while, but until this campaign ends, you do not have my dollars.”

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