USA TODAY: Analyst says YouTube’s plan to provide a subscription that guarantees no ads would boost revenue.
USA TODAY: Analyst says YouTube’s plan to provide a subscription that guarantees no ads would boost revenue.
SunTrust Robinson Humphrey analyst Robert Peck anticipates the subscription service that is expected to cost $10 a month and go live later this year could lift revenue and buy user loyalty in an increasingly competitive market.
YouTube is looking to diversify revenue as the video market grows and more ad dollars migrate there.
