Uber invests in mapping software, setting up contention with Google


WIRED: The ridesharing app acquired deCarta, allowing Uber to loosen its reliance on Google and Apple maps software.

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WIRED: The ridesharing app acquired deCarta, allowing Uber to loosen its reliance on Google and Apple maps software.

As one Uber spokesperson told Mashable, “A lot of the functionality that makes the Uber app so reliable, affordable and seamless is based on mapping technologies. With the acquisition of deCarta, we will continue to fine-tune our products and services that rely on maps—for example UberPOOL, the way we compute ETAs, and others—and make the Uber experience even better for our users.”

It stands to reason that Uber would want to develop its own mapping technology, especially in light of the fact that both Google and Apple are now working on their own car technologies. Google is a particularly interesting adversary. Despite being one of Uber’s largest backers, the search giant is reportedly working on its own ride-hailing app, which would compete head on with Uber. Meanwhile, in an apparent challenge to Google, Uber recently announced a partnership with Carnegie Mellon to develop its own self-driving car technology.

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