Nike faces Twitter backlash for police-appreciation promotion

“Law Enforcement Appreciation Day” irks customers.

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Nike’s “Law Enforcement Appreciation Day” earlier this week irked customers who have been involved in protests against police brutality for months.

On Thursday, the company issued a statement, tracing the promotion back to September 11.

Nike has held discount days in its stores for first responders, including law enforcement and the military, since 9/11. Nike has no intention to offend anyone, nor to imply that we are insensitive to the serious and important issues between law enforcement and black communities in America. We care about and support efforts to continue discussions to create positive change and bring equality for everyone in our society. 

Many have called for boycotts of the company, which has been accused of playing the fence on a hot-button issue in the nation.

According to, one user has launched an anti-Nike campaign under the “#DontDoIt” hashtag.

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