Southern Oregon officials tout growth in tourism industry


 Rogue Valley area cities say the area has become a hot spot for monied travelers from Northern California, Portland and Seattle.

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BY JACOB PALMER | DIGITAL NEWS EDITOR

Rogue Valley area cities say the area has become a hot spot for monied travelers from Northern California, Portland and Seattle.

Several tourism officials presented in a Chamber of Medford/Jackson County forum Monday. Their message: The regional industry is thriving.

From the Medford Mail Tribune:

Jeff Kline, Travel Medford’s branding and marketing director, said the average number of overnight stays in Southern Oregon has grown 3.3 percent per year since 2010, 3.4 percent in Jackson County and 5.6 percent in Medford. Since March 2012, Medford’s growth has been more than 12.5 percent.

“These past three years since the rebrand have the been the most prosperous as far as tourism growth in the history of Medford,” Kline said.

The agency’s website has experienced a twofold increase in traffic over the past three years. Kline credited the “Uniquely Rogue” series.

 




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