A deal between Nike and the NBA may be announced today.
BY JACOB PALMER | DIGITAL NEWS EDITOR
According to the Sports Business Daily, Nike and the NBA have reached the framework of a “long-term uniform rights deal.”
The report says the deal may be announced today at the NBA Board of Governors meeting.
From the SBJ:
Multiple sources said that while the two sides have an agreement in principle, they are still some distance from a signed deal. However, Nike’s new on-court rights will not begin for more than another two years. Nike and the NBA still have “a million I’s to dot and T’s to cross,” said a senior industry source, “but it’s at that stage, as opposed to getting to the right number.” The new deal will take effect in time for the ’17-18 NBA season, after the rights held by 11-year incumbent uniform rights-holder Adidas expire. After Adidas dropped out, the NBA said it hoped to announce a new uniform deal this spring. Adidas’ current agreement is valued at $400M over 11 years, and a Nike deal is certainly expected to surpass that in value. Sources said that for the first time, the deal will include the rights to put a manufacturer’s logo on NBA jerseys. Currently, adidias’ logo only appears on NBA warm-ups. One source said that both Nike’s swoosh and its Jordan Brand Jumpman logo could appear on NBA jerseys. Those details will not be finalized for some time, the source added. NBA Exec VP/Communications Mike Bass would not comment on a possible agreement.
Nike already has most of the United States basketball shoe marketed with a 95 percent share, the Portland Business Journal reports.
As the NBA Playoffs near, a report from NerdWallet found that the Trail Blazers have the cheapest postseason tickets in the league.
From the PBJ:
While the average price for a Blazers ticket climbed nearly 15 percent on the resale market this season, Rip City will enjoy the lowest secondary market price for playoff tickets of any playoff team at $170 a pop.
Compare that with the Western Conference champion Golden State Warriors, whose unfortunate fan base will have to pony up $461 on the resale market (on average).
Portland will host the Memphis Grizzlies on April 25 for game three of their first-round series. The lowest price tickets are on sale for $65 as of Friday morning.