Intel makes waves at CES in Las Vegas

CEO Brian Krzanich said computers will soon join the world and understand what the users need.

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CEO Brian Krzanich said computers will soon join the world and understand what the users need. reports that Krzanich made an impact by explaining his company’s vision for improving brands and products in the future.

“We’re going from a two-dimensional world to a three-dimensional world,” Krzanich said. “This additional dimension will change how we experience computing.”

The most compelling demonstration Tuesday came when Krzanich called on stage an Intel project manager in Hillsboro, Darryl Adams, who explained how his sight impairment limits him to 20 percent of what others see. Wearable computing can increase his awareness of the world around him, Adams explained, wearing a jacket with Intel sensors inside that give him vibrating feedback on what’s going on nearby.

Additionally, Krzanich committed $300 million to improving the tech industry’s diversity numbers.

Intel, like most tech companies, is overwhelmingly white and male. Fifty-five percent of its employees are white and just 4 percent are African-American, Intel disclosed in a report last year; nearly three-quarters are men.

That isn’t unusual – Google and many other tech companies began reporting diversity statistics last year and posted similar numbers. In Oregon, where Intel employs 17,500, 71 percent of software employees are men, according to state data.


Closer to home, Intel will be the subject of a meeting in which the company could avoid strict federal environmental regulations.

Intel is already doing so under a temporary rule adopted by the EQC last year, proposed by the Department of Environmental Quality after a U.S. Supreme Court ruling. The high court held that polluters cannot be regulated by the federal Title V and Prevention of Significant Deterioration programs because of greenhouse gases alone.

Intel falls into that category – its greenhouse gas emissions subjected the company to the two programs under the Environmental Protection Agency’s old rules (and the DEQ’s current ones), but its other emissions are below federal levels.