BALA’s Next Shift
Portland-based BALA Footwear rocketed to almost immediate success in the early months of the pandemic. But a dispute between founders and its marketing team alienated its core customers, and now the startup is pivoting.
social media marketing
The Digital Gym
Fitness centers turn into media producers and influencers to adapt to their new reality.
Should your company get political on social media? Experts weigh in.
Brands will take edgier political stances on social media in 2019, experts predict