BALA’s Next Shift

Portland-based BALA Footwear rocketed to almost immediate success in the early months of the pandemic. But a dispute between founders and its marketing team alienated its core customers, and now the startup is pivoting.

Always Hustling

In July an Oregon law went into effect allowing student athletes to be compensated for their name, image and likeness. Now the student athlete is becoming the student entrepreneur — and college sports will never be the same.

Foul Play

Corporate sponsorship deals have turned college sports into a lucrative business, but they do little to benefit the students universities are supposed to serve.