BALA’s Next Shift

Portland-based BALA Footwear rocketed to almost immediate success in the early months of the pandemic. But a dispute between founders and its marketing team alienated its core customers, and now the startup is pivoting.

Brand Sherpas

On the trail with a new generation of outdoor adventurers: An Oregon Business report on “microinfluencers,” the commercialization of the outdoors and the refashioning of outdoor brands as guardians of the natural environment.