BALA’s Next Shift
Portland-based BALA Footwear rocketed to almost immediate success in the early months of the pandemic. But a dispute between founders and its marketing team alienated its core customers, and now the startup is pivoting.
influencer marketing
Oregon Business Broadcast: Prescient plumbers, rural robots, social media mountaineers
What our recent reporting escapades taught us about branding for the knowledge economy.
Brand Sherpas
On the trail with a new generation of outdoor adventurers: An Oregon Business report on “microinfluencers,” the commercialization of the outdoors and the refashioning of outdoor brands as guardians of the natural environment.