Justin Zeulner scores environmental win for Portland Trail Blazers

0114 FOB ProfileGame night, Moda Center. The arena’s approximately 16,000 light fixtures are ablaze. Water cascades from countless taps. Trash bins are filled, emptied and filled again. During each Portland Trail Blazers matchup, the energy expended on the court pales in comparison to that used up by Moda Center’s power, water and waste systems — not to mention fans’ transportation to the stadium.

How to measure marketing effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.

The power of purpose

Your ability to prosper as a company is not about what you sell, it’s about what you believe. And it should drive everything you do.