Portland Homeless Family Solutions Rebrands as Path Home
Name change reflects the 15-year-old nonprofit’s increased commitment to preventing homelessness, director says.
branding
Artists Rep’s New Identity For New Era
A rebranding, a new mission and a focus on different ways of delivering art signal a new era for Portland’s oldest theater company.
A Mad Ad World
Marketing and advertising firms hone their brands to compete in Portland’s saturated agency market.
‘We Were Such a Different Entity to Jeld-Wen’
CMD wants to brand itself as a top advertising agency in the Pacific Northwest after gaining independence from its manufacturer parent.
Just Add Water
OFD Foods expands its well-known freeze-dried meal pouches to cater to young, busy professionals.